Negative Semiotics?

The concept of the "Negative Semiotic" bounced in my head while purusing Thodore Adorno's Negative Dialectics.  It's the application of Adorn’o’s negative dialectic to the systematic structures of semiotic analayis.  Negative semiotics aims to undo the idealism and generalizing concept of the semiotic (this too was the goal of post-structuralism, once semiotic structuralism pushed its limits). Continue reading